sports in the spotlight

NHL and Geico Stay on the Same Team

Posted by Mark J. Miller on December 19, 2011 04:01 PM

The only motorized vehicle involved with National Hockey League games is the Zamboni ice resurfacer, but it is very likely insured by Geico.

The NHL and the 75-year-old insurance company announced Monday that Geico will continue to be the official insurance company of the NHL in the United States. With the deal, for the next few years Geico gets to sponsor the very cool annual outdoor game, the Winter Classic, as well as the Stanley Cup playoffs, and the All-Star weekend when it is held in the States.

For example, the Winter Classic is being held this year on Jan. 2 at Philadelphia’s Citizens Bank, which is normally the home of the Philadelphia Phillies. There will be a three-day fan festival before the Philadelphia Flyer and New York Rangers face off that will feature attractions from several sponsoring brands, such as Verizon, Honda, and Geico.

The Molson Canadian Hockey House will have bubble hockey and video games, goalie gear for fans to suit up in, and, of course, beer for those legal enough to imbibe. Honda will show off some new vehicles and have an autograph session. Geico will have a “Guess the Gecko” contest in honor of its mascot as well as “an accuracy shooting contest, a hockey suit-up challenge,” and trivia games, NHL.com reports.

The Winter Classic, which will be broadcast by NBC, will also serve as the launching pad for two new commercials from Geico that will be hockey-themed.

“It’s exciting to have Geico continue their partnership with the NHL for many years to come” said Keith Wachtel, senior vice president of integrated sales at the NHL in a press release. “Geico’s commitment to activate against the sport of hockey across the League, broadcast rights holders and our member clubs is a great way to reach our avid and passionate fan base.”

Below, don't miss the Geico caveman's ode to hockey, from Dec. 2010 — 

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