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Harold and Kumar Get a Drink: White Castle Testing Alcohol Sales

Posted by Mark J. Miller on December 22, 2011 06:14 PM

White Castle has been around for 90 years and was really the leader in creating the kitchen assembly lines that led to the fast-food nation we’ve become. Heck, one of the chain’s founders, Walter Anderson, is credited with inventing the hamburger bun.

Now the chain is aiming be a leader in another area altogether: serving alcohol to fast-food consumers. The UK's Daily Mail reports that White Castle is trying it out at one location in Lafayette, Ind., offering wine for $4.50 a glass and beer from $3 to go along with its tiny hamburgers, which are known as sliders.

Starbucks has been experimenting with adding alcohol to boost business in off-peak horus, while a Burger King franchise in Miami’s South Beach – the Whopper Bar – sells alcohol along with its other products.

“This was something that customers had been suggesting,” said Jamie Richardson, a spokesman for the company, according to the Daily Mail. “They thought that beer and wine might go nicely with the barbecue that was available at Blaze,” he said, referring to the company’s BBQ offshoot, some of which are attached to White Castles. “We're certain that we might have some customers who might enjoy some sliders and a beer or wine as well.”

The Daily Mail has it that the folks in Indiana are liking the addition of alcohol and that could mean it gets “extended to all White Castle restaurants, as well as the co-branded Blaze Modern BBQ, Asian food brand Laughing Noodle and sandwich outlet Deckers.”

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