chew on this
Posted by Shirley Brady on January 2, 2012 07:12 PM
McDonald's US this week kicks off its "farm to fork" campaign touting its local suppliers (don't call them farmers) of the mainstay ingredients on its menu: potatoes, beef and lettuce. Watch the other spots, already being dubbed "farmwashing" by critics of the quick-serve restaurant giant's supply chain, below.
One local marketing move less likely to garner criticism — the chain is serving free coffee (no purchase necessary) in select US markets to say thank you to customers "in tough economic times."
More about: McDonald's, Advertising, Sustainability, Corporate Citizenship, U.S., Restaurants, QSR, Campaigns, Obesity, Happy Meal, Social Marketing, Local Marketing
So farmers are now "suppliers"?
January 3, 2012 01:35 PM #
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