Video: How Le Pain Quotidien Became a Hit in Russia

Le Pain Quotidien, the bakery-café brand founded in Brussels in 1990, is well-known in London, France and New York, but few realize it's a hit in Russia, where the premium bakery is a go-to for expats and upscale residents in Moscow. It's operated there by NX Bakery Group, which runs several bakery brands in the market for a monthly turnover of $2 million. From sourcing local ingredients to hedging against the unpredictable Russian weather, NX Bakery executives Gohar Gragossian and Ian D. Zilberkweit tell Russian TV's Business RT how they have overcome obstacles to make importing a very European brand a success.