NBA's Big Names Get Even Bigger

Posted by Mark J. Miller on January 4, 2012 10:05 AM

If there is one thing NBA stars LeBron James, Kobe Bryant, and Derrick Rose need, it's more exposure, don’t you think? Forget their break-ups and make-ups... basketball's major personal brands are making sure their names are out there in bold print across the nation with three totally different deals.

You’d think the Chicago Bulls point guard, Rose, who is making almost $95 million over five seasons, had enough cash in the bank to survive for some time, but the word from Business Insider is that he’s bolstering his accounts by signing a “lifetime endorsement” deal with Adidas that will pay him $250 million. Not bad for a 23-year-old in a rough economy who may or may not have had someone else take his SATs for him. It’s actually a 10-year deal, according to ESPN, that would have Rose serve as the “face” of Adidas. As ESPN hears it, Rose’s shoes outsell LeBron’s in China.

Meanwhile, James is shoring up his name and fame by opening his own retail store in Miami over the holidays, while Bryant is having fun spoofing his image for Nike.

LeBron's foray into retail is called Unknwn and it’s “a boutique clothing and lifestyle store,” as CNET notes. Naturally, the place offers men's fashion and a boatload of sneakers for sale and features a wall stocked with 45 iPads “to give customers an interactive shopping experience with technical details, clothing suggestions, and pricing for each sneaker at their fingertips,” the site notes. The iPads also show video of the sneakers being used in action.

If that weren’t enough, Los Angeles Lakers shooting guard Kobe Bryant has a new infomercial out to explain the “KobeSystem,” according to Business Insider. Don’t worry, it’s not some sort of cult. It’s just an explanation of his new sneaker, the Nike Zoom Kobe VII, which has interchangeable ankle and midsole inserts.

After all, these guys only have a few years to make their cash before retiring.

More about: NBA, Personal Brands, Kobe Bryant, LeBron James, Derrick Rose, Adidas, Nike, Unknwn, Retail, Fashion

boiler repairs says:

, forgive me if this is a bit off topic, but... This makes any

person angry: Diets incredibly make you add pounds over the long haul and that has become more and more evident in the weight issues epidemic that\\\\\\\'s

hurting this kind of unhealthy food, little activity generation. Are you aware that arena seats must be increased in order to help support the increase in

individuals expanding, ahem...girth? This means that we are now becoming a even larger nation (and in no way in any smart way) of

people than we have ever have prior to now which happens to be before two full

decades alone. Our kids are

afflicted with overweight related

conditions for example diabetic issues in addition to coronary disease.

Someone said that during a study seventy overweight Western youngsters inside the age ranges of six to 19 were actually subjected to

several battery of lab tests to observe the actual result that the eating routine rich in fat had on their youthful bodies. The results ended up being eye opening. All had

high cholesterol levels and were inside the high-risk group of

having coronary disease and heart malfunction that

several subjects ended up already exhibiting signs of.

Could there really be any sort of a cure for any of us? I believe that the

correct answer is of course. Apparently

just about all we need is actually a little bit of diet and exercise. We virtually all have to start performing

it NOW!

January 11, 2012 04:51 AM #

used auto for sales says:

I would like to convey my love for your kindness for those individuals that absolutely need help with this important area. Your personal dedication to passing the solution all around has been remarkably informative and has always encouraged some individuals just like me to attain their pursuits. Your own warm and helpful tips and hints implies a great deal to me and especially to my peers. Thanks a ton; from all of us.

January 11, 2012 08:45 PM #