Interbrand IQ: The Best Asian Brands Issue

rss

creative snack

Need a Creative Snack? Get Dotty!

Posted by Michael Waltzer on January 4, 2012 03:07 PM

Need a bit of creative inspiration? Check out this collaborative art installation in Australian, the work of Japanese artist Yayoi Kasumana (who's fascinated with dots) and thousands of children, currently on show in Australia at the Gallery of Modern Art at the Queensland Art Gallery.

Titled "The Obliteration Room," it's up through March 11th. The space, designed to engage children and inspire their creativity, started out as an Australian domestic environment painted completely white to serve as canvas ... before being transformed by thousands of youngsters and other gallery visitors and colorful sticker dots into a wildly fun, dotty room.

Instead of the usual "hands off!" caution to kids visiting art spaces, they were the creators in charge of transforming the space, as you can see below.

So can this type of color art serve useful in marketing or advertising? Ask Sony - who came out with the colorful bouncing ball commercial for their Bravia TV. Or how about Apple with their nano-chromatic commercial. Or even Dr. Dre's Beats By Dr. Dre commercial?

There's no doubt about the effectiveness of using bright and flashy colors in an interesting way, and turning the lure of color and play into an interactive piece to spark young (and older) minds makes for one cool exhibit. Play along in the gallery's online interactive — click on "Kusama's World of Dots" at the bottom of the page here.

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein