employee engagement

Meet Coldwell Banker's Social Savvy Generation Blue

Posted by Shirley Brady on January 6, 2012 05:06 PM

For Coldwell Banker's Generation Blue Experience annual sales conference that kicks off in New Orleans on Feb. 29th, the company's marketing team is featuring the next generation of millennials who are driving innovation: a group of young agents who are pioneering collaboration via digital and social media. They're featured in a main-stage panel at the #genblue confab — and in a slick video befitting their age, locale and — we'll go ahead and say it — good looks.

The dozen or so social-savvy agents, who are based in Miami's South Beach area, "are changing the way agents traditionally approach their business. They are collaborating with each other to help promote each other's listings and learn from one another. Led by their manager, Nancy Corey, the New Wave Group personifies the core qualities of what it means to be part of Gen Blue."

A blog post elaborates: 

When we came up with the concept of the Coldwell Banker network of agents being called “Generation Blue” we had a very unique concept in mind. We recognized that the real estate industry was changing and those who were having the greatest success separated themselves by utilizing the powers of new technology by marrying them with traditional selling practices. And isn’t that why Coldwell Banker leads the industry as we combine our adaptability and zest for innovation with the learnings from our 105-year-old legacy.

External speakers at the conference include Michael Zimbalist, VP of research and development at the New York Times. Below, watch Coldwell Banker CMO Michael Fischer recap the company's 2011 highlights:

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