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Ni Hao, Dude: Surfing Hits China

Posted by Mark J. Miller on January 9, 2012 11:49 AM

With 1.3 billion residents, China is the place every marketer hopes to conquer. Even if a product can get a percentage of that market, they are golden.

Last week we noted how Chinese surfing brands were taking market share from their neighboring action sports brands in Australia. Now, Western brands are chilled to hang ten in China. The mainland isn’t exactly known as a surfing hotbed (yet), but that isn’t stopping the International Surfing Association from trying to rope in some dollars from China.

This past weekend marked the start of the four-day China Cup sponsored by the ISA and Womei Media along with Quiksilver, according to the festival’s website. The idea of the Hainan Wanning Riyue Bay International Surfing Festival, which features back-to-back surf contests, a  food festival, and live music, is to “blend surfing with elements of Chinese culture,” according to the site.

“I came to the ISA to develop surfing around the world, while working for a better surfing future,” Fernando Aguerre, the president of the ISA, said, the site reports. “We want to see the sport growing all over the world – and it’s happening. We’re going to learn from the Chinese and they’re going to learn from us, which is an essential way to build a better world. I believe this event will be the proper launching pad for surfing in China, and be remembered as the event that laid the foundations for the development of our sport in China.”

The folks at Womei Media see surfing as an opening of a whole new possible lifestyle for Chinese residents, the site notes. “We would like to tell them to embrace it with enthusiasm because surfing can help them relieve pressure and fear, and stay close to nature,” said Dunhao Wang, the CEO of Womei Media, the site reports.

The festival will have its final day on January 14. Until then, surf's up!


eddy bates United States says:

i have fallen in love with a chinese lady and am going to marry her soon, right now i live in monterey califorina and have surfed most of my life, here the waves are good most everyday and i will go surfing in big sur later today, 4-5 foot off shore and cold, not to many people this time of year,
anyway i have been to china 2 times and am thinknig of moving there , but not if i can't surf, so please is there any one out there that can tell me about surfing in mainland china , is there any surf along the coast there, must be there is so much of it, please let me know , going to be there this coming june i think,
eddy bates

January 9, 2012 12:53 PM #

HKMark Hong Kong S.A.R. says:

Eddie, There's some surf here. Hainan Island where the surf contest is is the closest to tropical. HK has a contest or two and a few bays (three at last count) named Big Wave Bay. Typhoons add to the storm surf now and then and some sites on the mainland itself. HK north along their coast. South gets you into the Pearl River Delta zone, a bit brown. Even Wingnut surf's over here. www.surfshot.com/.../
Worst case scenario- jump on a plane and go 3 hours in any direction to surf some cool spots in Viet Nam, Philippines, Thailand and more. You'll love it here I think. Of course if your moving to Beijing your gonna have to travel for your surf. (I've been here 16 years FYI)

January 13, 2012 02:46 AM #

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