Belkin Reveals New 'People Inspired' Identity at CES

The Consumer Electronics Show may be the appropriate place to show off new products, especially for the big consumer electronics and high-tech brands. But why waste the opportunity to impress if one presents itself? That's exactly what Belkin is doing this week. At its CES booth in Las Vegas, Belkin revealed a new identity and logo system, evident on all of their signage and booth graphics, and related paraphenalia.

“The new Belkin logo, affectionately named PIP for 'People Inspired Products,' symbolizes our commitment to take inspiration from people, and acknowledges the connection between people and the experiences they value most,” commented Ernesto Quinteros, Belkin’s Chief Brand Officer.

More CES pictures of Belkin's new visual identity, developed by Wolff Olins, after the jump.

Below, watch two different animations of the new logo: