damage control

Fungicide Scare Puts Coke's OJ Brands on the Defensive

Posted by Mark J. Miller on January 12, 2012 06:01 PM

Cola-Cola Co. recently turned itself and a competitor in to federal regulators on for having an unapproved fungicide in its orange juice, according to Fox News. The company isn’t divulging to the public, however, which of its OJ brands, which include Minute Maid (“Pure Squeezed”) and Simply Orange (“Honestly Simple”), had the chemical in it, but did tell regulators that the fungicide was evidence that some orange growers in Brazil were using it.

There’s no plan to recall any orange juice, according to KQOAM, but future prices for oranges went down Wednesday with the expectation that sales would suffer even though the U.S. Environmental Protection Agency said that the fungicide is at too low a level to raise any safety issues. The FDA released an advisory that it is testing orange juice sold in supermarkets for the potentially harmful fungicide.

Imported orange juice is being stopped at borders and tested, according to Fox, while “U.S. brands (that) agency officials believe contain a high percentage of Brazilian juice” are also being tested in groceries themselves.

Concerned members of the public have been posting questions on the Minute Maid and Simply Orange Facebook pages.

Minute Maid posted these comments on Facebook in response to queries today:

• Product safety and quality are of the utmost importance to us. We are committed to providing consumers with safe and consistently high-quality beverages that meet all applicable quality standards. We test all the ingredients used in our products to ensure that they meet our safety and quality standards. So you can enjoy Minute Maid products with confidence! :-)

• Product safety and quality are of the utmost importance to us. We are committed to providing consumers with safe and consistently high-quality beverages that meet all applicable quality standards. As the FDA stated in a letter to the Juice Products Association, thereare no safety concerns with the Brazilian orange juice we use in Minute Maid products.

• We’re all about safe, nutritious, high quality juices. We test all the ingredients used in our products to ensure that they meet our safety and quality standards. Rest assured, that per the FDA letter to the Juice Products Association, there are no safety concerns with the Brazilian orange juice we use in Minute Maid products. If you would like more information or have any more questions, please give us a call at 1-800-888-6488.

Having recently battled the media war (led by Dr. Mehmet Oz) against apple juice, the Juice Products Association posted a statement on its website saying there is "no need for concern," along with an FAQ answering consumers' questions. The media is publishing factboxes trying to address readers' concerns. But is it too late for OJ — has the damage been done?

IBM posted on Twitter its solution to the OJ problem: "IBM's ingredients for improving OJ safety: barcodes, sensors & analytics" along with a link to this video —

Comments

Fun Guy United States says:

In case you missed, Business Insider notes this piece with regards to the Facebook responses (at least Coke isn't deleting)......

www.businessinsider.com/coca-cola-fungicide-orange-juice-minute-maid-simply-orange-2012-1

January 13, 2012 11:12 AM #

Comments are closed

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