Take the survey!

ad watch

Coke, 125, Celebrates Lolo Mario, 100

Posted by Shirley Brady on January 16, 2012 05:05 PM

Continuing its "open happiness" theme, Coca-Cola in the Philippines released this commercial featuring a 100-year old Lolo (Grandfather), who makes a special journey to visit his newborn great granddaughter. His advice: "Find what makes you happy." The spot, of course, features glimpses of the Coca-Cola logo throughout — while the brand itself is now 125.

Comments

Boot Amsterdam United States says:

Boot Amsterdam Prinsengracht 195, 1015 DT Amsterdam, 020-7009455

January 18, 2012 05:40 AM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements