celebrity brandmatch
Posted by Shirley Brady on January 24, 2012 12:45 PM
Kate Moss has taken over from Isabeli Fontana as the global face of Spanish brand Mango, which calls Moss an "urban, independent and bold woman."
The British supermodel's first TV commercial for the chain (directed by Terry Richardson, above, it shows looks from its spring 2012 collection) was released on Twitter this morning — and follows last year's viral video promotion for the brand's fall/winter 2011 collection featuring Moss and Richardson on the lam, as you can watch below.
More about: Kate Moss, Mango, Fashion, Retail, Campaigns, Terry Richardson, Brand Ambassadors, Advertising, Viral Marketing
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