Take the survey!

let the games begin

Chinese Olympic Mascot Toys Embroiled in Sweatshop Claims

Posted by Mark J. Miller on January 25, 2012 11:01 AM

The Olympic motto is Citius, Altius, Fortius ("Faster, Higher, Stronger"), but perhaps the word “cheaper” should be added. Toy versions of the Olympic mascots Mandeville and Wenlock are being made at a Chinese subcontractor to British firm Golden Bear Toys, with the mainland China factor now being investigated for “poor pay and conditions.”

Telford, UK-based Golden Bear was given the toy contract back in 2010 and it is now investigating the allegations along with the London Organizing Committee of the Olympic Games, the BBC notes. "We are a family-run business that takes these issues very seriously indeed and has in place certificates of compliance at all factories used to produce our products," Golden Bear Chairman John Hales said in statement to the BBC. "We are therefore in the process of conducting an immediate investigation and will be able to comment on these findings as soon as they are known to us.”

A London 2012 spokesman said that results of the investigations would be made public as soon as they are concluded, the BBC reports.

Wenlock, named after the annual Wenlock Olympian Games that helped inspire the modern Games, and Mandeville, the mascot for the Paralympics that has been named after a famed British spinal-injuries hospital, will be made into stuffed animals, key rings, and backpacks by Golden Bear, the BBC notes.

Comments

london hotels for families of 4 United States says:

hello there and thank you on your information – I’ve certainly picked up something new from right here. I did however expertise a few technical points the use of this site, since I experienced to reload the web site many instances previous to I could get it to load correctly. I had been thinking about if your web host is OK? Not that I'm complaining, however sluggish loading circumstances occasions will very frequently impact your placement in google and could damage your high quality score if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Well I am adding this RSS to my email and could look out for much extra of your respective interesting content. Make sure you replace this once more very soon..

January 27, 2012 12:33 PM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements