Kohl's Sponsors JLo and Marc Anthony's New Univision Reality Series

In the next strange chapter of reality TV, Jennifer Lopez and Marc Anthony talk candidly about why their marriage failed — and Kohl's will be along for the ride.

In 2010 the middle-market retailer from Wisconsin signed JLo and her then-husband to put their names on his-and-hers clothing and lifestyle collections. But last summer, after Lopez scored big as a new judge on American Idol and was named People magazine's "most beautiful woman in the world," the marriage was falling apart — just as their Kohl's collections were hitting stores.

Kohl's has continued to sell the celebs' clothing lines, sweetening the partnership as the exclusive retail sponsor for their new Spanish-language television series in the vein of Idol.

On Saturday, Q’Viva! The Chosen will debut in Univision, featuring the amicably divorced couple (Lopez has joked, "We're like Sonny and Cher!") traversing Latin America and the United States looking for talented entertainers. On their way, they'll be talking about why things just didn't work out between them.

And, naturally, each will be be wearing clothes from their respective Kohl's collections. Not coincidentally, Kohl's has added 110 stores in the three biggest Hispanic-population states — Texas, California and Florida — in the last five years, representing more than one third of Kohl's stores that have opened since 2007.

Brand JLo has been even more expansive since her stint on last season's Idol helped revitalize her career. She also is serving as an executive producer of a new series for Tres: MTV, Musica y Mas about four entrepreneurial Miami teenagers.

Below: Lopez and Anthony present their Kohl's collections at a New York press preview last May: