ad watch
Posted by Shirley Brady on January 26, 2012 06:00 PM
Matthew Broderick is reprising his Ferris Bueller character for a Super Bowl spot, with the "Coming Soon" teaser above uploaded today to a YouTube channel belonging to ChuckaChucka2012.
The description: "We hate to be such a tease, but on a day like today, we just have to. Stick it out until the Super Bowl, or take a 'day off' on Monday and catch the big reveal." Any guesses which brand is behind Ferris Bueller's Second Day Off?
Update: It's a teaser for Honda, according to Jalopnik, which hears the movie's iconic Ferrari will be replaced in the automaker's Super Bowl spot with a — wait for it — Honda CR-V. Below, enjoy a look back at Cameron's dad's Ferrari — and follow more Game Day branding news on our Super Bowl tag.
More about: Super Bowl, Advertising, Campaigns, Matthew Broderick, NFL, Honda, Movies, Branded Entertainment, Ferris Bueller's Day Off
Related posts
Comments
Dan T. says:
Love it. Mr. Broderick has aged a bit since production of the classic film. A painful reminder that I have too.
January 30, 2012 02:15 PM #
Senior Designer, PackagingInterbrandSingapore, Asia
Design Director, PackagingInterbrandSingapore, Asia
Director, StrategyInterbrandNew York, NY, USA
Associate Director, Messaging Communication InterbrandNew York, NY, USA
view all jobs...
View all conferences...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Financial, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, 2012 Olympics
Send us story ideas:tips@brandchannel.com