Bud Light Kicks Off Super Bowl Weekend on Wall Street

Anheuser-Bush InBev visited the New York Stock Exchange today to find out: "Who is the biggest fan?" The leading global brewer hosted a Bud Light Fan Camp Tailgate outside the NYSE in Experience Square to celebrate Super Bowl XLVI and promotes the launch of its new premium brand-Bud Light Platinum.

In honor of the occasion, Felipe Dutra, CFO of Anheuser-Busch InBev, rang The Closing Bell, kicking off the first ever Bud Light Platinum "Flash Pop" Happy Hour which took place on the floor of the exchange from 4 p.m. to 7 p.m. And yes, there was tailgating.

During lunch, from 11:00 a.m. to 2 p.m. EST, Bud Light took their interactive, competition-based road show "Fan Camp" to the middle of Wall St. The Exchange community enjoyed lunch, compliments of Bud Light, the official beer of Super Bowl XLVI. All menu items featured Bud Light in the recipes.

Fan Camp is Bud Light's interactive team building challenge that tests football skills and knowledge and always provides a good time. The "Tailgate" featured football games, like the cannon catch and precision pass, with football inflatables, product giveaways and live music.