brand r.i.p.
Posted by Shirley Brady on February 2, 2012 03:51 PM
Despite ambitious plans to expand in the UK, Best Buy has shuttered its stores there in response to Carphone Warehouse and other competitors. Best Buy's UK Managing Director Steve Jensen bid farewell to his now-former employees with a video send-off (above) that references its 2010 "We love what we do" launch campaign in the market. Read his letter below.
Dear colleague,
As one last memento of your time with Best Buy, here is a fantastic DVD that captures several of our more momentous occasions.
The incredible spirit of our colleagues is captured well as you will see. From our chants to our chores, "We did it our way!", as Sinatra would say.
One final time I will say, "Thank you for everything that you've done, and for that which you are about to do, I wish you and yours, my very best."
Sincerely,
Steve Jensen