brands under fire
Posted by Shirley Brady on February 2, 2012 11:45 AM

The Atlantic this morning reports that the top health executive at the Susan G. Komen Foundation, Mollie Williams, resigned to protest the organization's decision to sever ties and funding for Planned Parenthood.
The world's leading breast cancer research advocacy organization and brand is in crisis mode this week to repair the damage to its reputation since the news broke. The Atlantic calls the controversy "avoidable" and "regrettable":
An entirely avoidable, and deeply regrettable, controversy has been raging this week over the decision by the (formerly highly esteemed) Susan G. Komen For the Cure foundation, the world's leading breast-cancer research advocacy group, to cut its support for Planned Parenthood, which used Komen dollars (about $600,000 annually) to pay for breast-screening exams for poor people.