ad watch
Posted by Shirley Brady on February 2, 2012 12:16 PM
One of the YouTube comments on the 60-second version of Toyota's Super Bowl spot (Camry Effect: "Connections") above: "I love how they show there older cars in real, used condition; paint flaking, dents, imperfections, eta. This is the greatest Toyota commercial yet."
The official description: "'Connections" is an expansive film made up of real and fictional stories. There are nearly 7 million Camry stories out there. Yours could start on Sunday, February 5th." The Camry is also the focus of a Super Bowl XLVI giveaway contest, which is powered by Shazam's mobile app.
Check out Toyota's other Super Bowl XLVI spots below.
"It's Reinvented," the lighter Super Bowl spot for the Camry, was released as a 60-second extended version:
Camry Effect: "Kentucky" Description: For 25 years, millions of Camry stories have started here — at a factory powered by nearly 7,000 people. Molded and stamped right here in Georgetown, Kentucky.
Toyota also released a behind-the-scenes look at "Kentucky" — Camry Effect: "Sean Cooley" Description: "The voice of "Kentucky." This is the story of one man's ongoing journey from the factory floor to his front door in a Camry with over 411,000 miles on it. Disclaimer: Vehicle life is dependent on many factors. Toyota's basic warranty is 36 months/36,000 miles, whichever comes first."
The automaker also commissioned online extras about some of the real stories that inspired "Connections" including this profile of Chris Newell, shown "chasing his dreams in his late grandfather's 97 Camry and the memories he encounters along the way"
...And this clip about Allison Conder, who drives the family Camry that took her home as a newborn off to college:
Toyota's luxury brand, Lexus, is also making its Super Bowl debut on Sunday: