True to form and reputation, Lexus has raced ahead to a Timeline-inspired application called Points of No Return.
The first brand to develop a Timeline-inspired app, and an early adopter of Facebook’s new Gestures platform, Lexus has surged ahead of its automotive social media competitors including Ford, Audi, and GM.
“We’re not waiting for the future. It’s all about innovating, including a ‘sneak peek’ of exciting things to come on Lexus’ Facebook page,” said Lexus VP of marketing Brian Smith about the Super Bowl-timed app. “We developed this application to empower Lexus fans to engage with the brand in a new way.”
Focused on the 2013 Lexus GS arriving at dealers this month, the app showcases milestones in the creation and history of the Toyota-owned luxury model, highlighting key moments in social media, technology and design.
Leveraging Facebook’s customizable Open Graph, the app encourages users to click on buttons like "I Remember This" and "I Own This," with these actions appearing on their Timeline, similar to a status update.
Points of No Return renders a virtual museum of Lexus GS history and global changes including the launch of the LF-Gh (the Lexus concept vehicle that inspired the new GS) and the world reveal of the 2013 GS at Pebble Beach Concours d'Elegance.
Lexus is the luxury hybrid leader, offering variations of 10 vehicles from the CT 200h hybrid to the V10 supercar, the LFA. In similar fashion, leading the pack, Lexus didn’t wait for Timeline for brands, but leapt ahead with Points of No return.
As The Car Connection blog notes,
Lexus is no stranger to using social media to create buzz. It revealed the 2013 GS on its Facebook fan page, and Lexus General Manager Mark Templin held a tweet chat with fans about the 2013 GS. Taking advantage of Facebook's new Open Graph platform is yet another way Lexus is showing its fans it is committed to using social media.
“Being the first automaker to take advantage of Facebook's new Open Graph platform is yet another way Lexus is showing its fans it is committed to using social media.”
Do you feel this app compliments the brand's first Super Bowl commercial, debuting Sunday? Watch and post a comment below!
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