corporate citizenship

McDonald's Responds to Animal Welfare Concerns with Temple Grandin Video

Posted by Shirley Brady on February 6, 2012 07:27 PM

McDonald's USA released a video today addressing its animal welfare practices and standards, following animal rights and food activists' complaints over its poultry contractor compliance and food sourcing. The outcry over farm practices has also drawn celebrities including Ryan Gosling and Jamie Oliver to lobby the quick-serve food giant to lead the fast food industry by raising the bar on ethical food practices, while the restaurant chain defends its sustainable supply chain policies.

Discussing the issues in a new video above: Todd Bacon, McDonald's USA Senior Director of Quality Systems, suppliers (a group that McDonald's has been featuring in its farm-to-front-counter advertising campaign) and animal welfare experts incuding Dr. Temple Grandin, the well-known animal behaviorist who is a member of the chain's Animal Welfare Council. Watch the video and weigh in with a comment below.

Comments

Jilly Bee United Kingdom says:

I'm not sure if McDonald's is more committed to sustainable farming in Europe than in America, but the images of those poor animals in cages (even "humane" cages) is enough to put me off poultry and meat for good!

February 6, 2012 08:37 PM #

Walmart Money Card United States says:

"Humane" or not, the cage is cage. Anyway, the fast food industry is terrible because those poor animals are treated so badly for their business. This is reality.

February 7, 2012 06:21 AM #

Angel Spain says:

People, you should visit PETA's websites… just saying.

February 7, 2012 09:17 AM #

S A GOULD United States says:

Having the largest fast food chain have to deal with and defend it's "concern" over the soon-to-be-food-item's welfare is good. It has taken them an enormous amount of work to get them to this point, on an issue you know is for them only a PR strategy.

February 7, 2012 10:53 AM #

Comments are closed

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