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2012 Super Bowl XLVI Ad Round-Up, Including Pre-Game, Post-Game and Regional Spots

Posted by Shirley Brady on February 6, 2012 11:59 AM

(Updated since our post-game post!) The barking dogs above, heralding the return of Star Wars to Volkswagen for this year's Super Bowl, unleashed a pack of sneak peeks and teasers — along with full-length reveals of Game Day commercials — in the days leading up to Super Bowl XLVI.

Below, watch this year’s Super Bowl commercials, arranged by brand. Let us know if you find any to be particularly brand-enhancing (vs. off-brand or even brand-damaging) in the comments below — and whether you thought the deluge of pre-game social media sneak peeks paid off or not.

Acura “Transactions” w/Jerry Seinfeld, Jay Leno and the Soup Nazi (Twitter hashtag: #JerrysNSX)

Audi “Vampire Party” (hashtag #solongvampires)

Best Buy “Phone Innovators”

Bridgestone “Performance Football”

Bridgestone “Performance Basketball” w/ Steve Nash and Tim Duncan

Bud Light “Welcome to Half-Time” w/LFMAO

Bud Light “Rescue Dog” (Weego) - watch the teaser with the real-life rescue dog here and don't miss the Facebook-based corporate citizenship element to the Weego campaign

Bud Light Platinum “Factory” feat. Kanye West song (hashtag: #makeitplatinum)

Bud Light Platinum “Work”

Budweiser “Eternal Optimism”

Budweiser “Return of the King”

Cadillac ATS (GM) “Green Hell”

CareerBuilder “Business Trip” brings back, controversially, chimps

Cars.com “Confident You”

Century 21 w/Donald Trump, Deion Sanders, Apolo Anton Ohno

Chevy “Happy Grad” (watch the extended version here)

Chevy Silverado “2012” (which Ford tried to pull)

Chevy Sonic “Stunt Anthem” w/ OK Go #letsdothis

Chevy Sonic “White Knuckles” w/OK Go

Chevy Sonic “Joy” w/animated insects

Chrysler “Halftime in America” w/Clint Eastwood - follow-up to last year's "Imported From Detroit" spot feat. Eminem

Chrysler promotes Fiat 500 Abarth, “Seduction”

Coke “Superstition” – one of three polar bear spots that were selected during the game, based on the on-field action:

Coke "Arghh" featuring New York Giants bear

Coke "Catch" featuring New England bear

Dannon, Oikos – “The Tease” w/ John Stamos

Doritos “Man’s Best Friend” - the first of this year's fan-made and -selected "Crash the Super Bowl" winners:

Doritos “Sling Baby” - the second Crash the Super Bowl winner:

Downy (P&G) pre-game ode to Coke's classic Mean Joe Greene Super Bowl spot, updated with Amy Sedaris (contest hashtag: #touchdowny)

E-Trade “Fatherhood”

Ford Mustang w/Derek Jeter (regional, NYC)

Garnier Fructis “Sleek and Shine” (post-game)

GE “Power and beer”

GE “Building something big in Louisville”

Geico – “Ew. Seriously? So Gross.” (pre-game)

Geico “Street Luge” w/Maxwell the pig

Gillette Fusion “Masters of Style” with Adrien Body, Gale Garcia Bernal, Andre 3000 (pre-game)

Go Daddy “Body Paint” w/Danica Patrick and Jillian Michaels

Go Daddy “The Cloud” w/Danica Patrick and the Pussycat Dolls

H&M “David Beckham Bodywear”

History Channel promo, “Swamp People”

Honda CR-V “Matthew’s Day Off” w/Matthew Broderick (watch the extended version here)

Honda “50 States”

Hulu Plus teaser w/Will Arnett (pre-game) Twitter hashtag: #mushymush

Hulu “Huluboratory”

Hyundai – “All For One” Anthem feat. Rocky theme and return of Jeff Bridges for voiceovers:

Hyundai “Cheetah”

Hyundai Elantra "Victory Lap" (pre-game)

Hyundai Genesis – Genesis R Spec (pre-game)

Hyundai “Think Fast”

Jack in the Box “Marry It” (regional)

Kia Optima “A Dream Car for Real Life” w/Adriana Lima, Motley Crue, Chuck Liddell (watch the extended version)

Kinect for Xbox 360 & NFL Play360

L’Oreal “True Match” w/Beyonce (post-game)

Lexus “Beast”

Mayors Against Guns PSA feat. NYC mayor Michael Bloomberg and Boston mayor Tom Menino

M&M’s “Just My Shell” Miss Brown debut

McDonald’s – Ronald McDonald House, “Anastacio”

MetLife “Everyone”

Movie Trailer: “Act of Valor” (Relativity Media)

Movie Trailer: “Battleship” (Universal Pictures)

Movie Trailer: “GI Joe” (Paramount)

Movie Trailer: “John Carter” (Disney)

Movie Trailer: “Safe House” w/ Denzel Washington & Ryan Reynolds (Universal)

Movie Trailer: "Star Wars 3D" (20th Century Fox)

Movie Trailer: “The Avengers” (Marvel)

Movie Trailer: “The Dictator” w/Sacha Baron Cohen (Paramount; pre-game)

Movie Trailer “The Lorax” (Universal)

NBC “America’s Got Talent” promo w/Howard Stern

NBC “Awake” series promo

NBC “Smash” series promo

NBC “The Voice” season 2 promo

NBC “The Tonight Show” promo w/Jay Leno & Madonna

NBC Thursday primetime comedy line-up promo

NFL “Timeline”

NFL “We Play For You” (pre-game)

NFLNFL Fantasy Million Dollar Fan”

Nicorette “Mini Lozenge” (post-game)

Old Navy "Corporado" (pre-game)

Pepsi “King’s Court” w/Elton John and The X Factor USA winner Melanie Amaro

Pepsi Max “Check-Out” w/Regis Philbin

Pizza Hut – contest winner, David Johnson (pre-game)

Prudential Financial “Day One: Linda Guthrie”

Royal Caribbean “Shellphone”

Samsung Mobile “Thing Called Love” Apple fan-spoofing spot

Skechers “Mr Quiggly” w/Mark Cuban

Suzuki “Sled”

TaxACT – “Free to Pee”

Teleflora “Valentine’s Night” w/Adriana Lima

Time Warner Cable “Enjoy Better” w/Ricky Gervais (NYC, regional)

Toyota Camry “Connections” (watch the extended version here)

Toyota Camry “It’s Reinvented” (watch the extended version here)

Verizon Wireless: Droid Razr "Colors" (pre-game)

Volkswagen “The Dog Strikes Back” (2012 New Beetle), a nod back to VW's 2011 Super Bowl hit, "The Force"


William Bach Switzerland says:

What happened to the video's of the ads? When I clicked on the link to view the ads, a double grey circle with an exclamation point appeared, instead of the ads. Are these ads limited to viewing in the US only? What about all us American's living overseas?

February 7, 2012 03:03 AM #

Chris United States says:

You need to add the "30 Rock" and "Pizza Hut" ad from the pregame!

February 7, 2012 11:51 AM #

SWTOR Help United States says:

I typically don't comment on websites, but this site got me to comment! Thanks for writing 2012 Super Bowl XLVI Ad Round-Up, Including Pre-Game, Post-Game and Regional Spots! I really liked the article!

February 9, 2012 12:18 AM #

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