(Updated since our post-game post!) The barking dogs above, heralding the return of Star Wars to Volkswagen for this year's Super Bowl, unleashed a pack of sneak peeks and teasers — along with full-length reveals of Game Day commercials — in the days leading up to Super Bowl XLVI.
Below, watch this year’s Super Bowl commercials, arranged by brand. Let us know if you find any to be particularly brand-enhancing (vs. off-brand or even brand-damaging) in the comments below — and whether you thought the deluge of pre-game social media sneak peeks paid off or not.
Acura “Transactions” w/Jerry Seinfeld, Jay Leno and the Soup Nazi (Twitter hashtag: #JerrysNSX)
Audi “Vampire Party” (hashtag #solongvampires)
Best Buy “Phone Innovators”
Bridgestone “Performance Football”
Bridgestone “Performance Basketball” w/ Steve Nash and Tim Duncan
Bud Light “Welcome to Half-Time” w/LFMAO
Bud Light “Rescue Dog” (Weego) - watch the teaser with the real-life rescue dog here and don't miss the Facebook-based corporate citizenship element to the Weego campaign
Bud Light Platinum “Factory” feat. Kanye West song (hashtag: #makeitplatinum)
Bud Light Platinum “Work”
Budweiser “Eternal Optimism”
Budweiser “Return of the King”
Cadillac ATS (GM) “Green Hell”
CareerBuilder “Business Trip” brings back, controversially, chimps
Cars.com “Confident You”
Century 21 w/Donald Trump, Deion Sanders, Apolo Anton Ohno
Chevy “Happy Grad” (watch the extended version here)
Chevy Silverado “2012” (which Ford tried to pull)
Chevy Sonic “Stunt Anthem” w/ OK Go #letsdothis
Chevy Sonic “White Knuckles” w/OK Go
Chevy Sonic “Joy” w/animated insects
Chrysler “Halftime in America” w/Clint Eastwood - follow-up to last year's "Imported From Detroit" spot feat. Eminem
Chrysler promotes Fiat 500 Abarth, “Seduction”
Coke “Superstition” – one of three polar bear spots that were selected during the game, based on the on-field action:
Coke "Arghh" featuring New York Giants bear
Coke "Catch" featuring New England bear
Dannon, Oikos – “The Tease” w/ John Stamos
Doritos “Man’s Best Friend” - the first of this year's fan-made and -selected "Crash the Super Bowl" winners:
Doritos “Sling Baby” - the second Crash the Super Bowl winner:
Downy (P&G) pre-game ode to Coke's classic Mean Joe Greene Super Bowl spot, updated with Amy Sedaris (contest hashtag: #touchdowny)
E-Trade “Fatherhood”
Ford Mustang w/Derek Jeter (regional, NYC)
Garnier Fructis “Sleek and Shine” (post-game)
GE “Power and beer”
GE “Building something big in Louisville”
Geico – “Ew. Seriously? So Gross.” (pre-game)
Geico “Street Luge” w/Maxwell the pig
Gillette Fusion “Masters of Style” with Adrien Body, Gale Garcia Bernal, Andre 3000 (pre-game)
Go Daddy “Body Paint” w/Danica Patrick and Jillian Michaels
Go Daddy “The Cloud” w/Danica Patrick and the Pussycat Dolls
H&M “David Beckham Bodywear”
History Channel promo, “Swamp People”
Honda CR-V “Matthew’s Day Off” w/Matthew Broderick (watch the extended version here)
Honda “50 States”
Hulu Plus teaser w/Will Arnett (pre-game) Twitter hashtag: #mushymush
Hulu “Huluboratory”
Hyundai – “All For One” Anthem feat. Rocky theme and return of Jeff Bridges for voiceovers:
Hyundai “Cheetah”
Hyundai Elantra "Victory Lap" (pre-game)
Hyundai Genesis – Genesis R Spec (pre-game)
Hyundai “Think Fast”
Jack in the Box “Marry It” (regional)
Kia Optima “A Dream Car for Real Life” w/Adriana Lima, Motley Crue, Chuck Liddell (watch the extended version)
Kinect for Xbox 360 & NFL Play360
L’Oreal “True Match” w/Beyonce (post-game)
Lexus “Beast”
Mayors Against Guns PSA feat. NYC mayor Michael Bloomberg and Boston mayor Tom Menino
M&M’s “Just My Shell” Miss Brown debut
McDonald’s – Ronald McDonald House, “Anastacio”
MetLife “Everyone”
Movie Trailer: “Act of Valor” (Relativity Media)
Movie Trailer: “Battleship” (Universal Pictures)
Movie Trailer: “GI Joe” (Paramount)
Movie Trailer: “John Carter” (Disney)
Movie Trailer: “Safe House” w/ Denzel Washington & Ryan Reynolds (Universal)
Movie Trailer: "Star Wars 3D" (20th Century Fox)
Movie Trailer: “The Avengers” (Marvel)
Movie Trailer: “The Dictator” w/Sacha Baron Cohen (Paramount; pre-game)
Movie Trailer “The Lorax” (Universal)
NBC “America’s Got Talent” promo w/Howard Stern
NBC “Awake” series promo
NBC “Smash” series promo
NBC “The Voice” season 2 promo
NBC “The Tonight Show” promo w/Jay Leno & Madonna
NBC Thursday primetime comedy line-up promo
NFL “Timeline”
NFL “We Play For You” (pre-game)
NFL “NFL Fantasy Million Dollar Fan”
Nicorette “Mini Lozenge” (post-game)
Old Navy "Corporado" (pre-game)
Pepsi “King’s Court” w/Elton John and The X Factor USA winner Melanie Amaro
Pepsi Max “Check-Out” w/Regis Philbin
Pizza Hut – contest winner, David Johnson (pre-game)
Prudential Financial “Day One: Linda Guthrie”
Royal Caribbean “Shellphone”
Samsung Mobile “Thing Called Love” Apple fan-spoofing spot
Skechers “Mr Quiggly” w/Mark Cuban
Suzuki “Sled”
TaxACT – “Free to Pee”
Teleflora “Valentine’s Night” w/Adriana Lima
Time Warner Cable “Enjoy Better” w/Ricky Gervais (NYC, regional)
Toyota Camry “Connections” (watch the extended version here)
Toyota Camry “It’s Reinvented” (watch the extended version here)
Verizon Wireless: Droid Razr "Colors" (pre-game)
Volkswagen “The Dog Strikes Back” (2012 New Beetle), a nod back to VW's 2011 Super Bowl hit, "The Force"
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