McDonald's Takes Ammonia-Free Beef Message to China

"McDonald's USA does not use ammonia-treated beef in our hamburgers. The decision to discontinue its use was not related to any particular event, but rather a result of our efforts to align our standards for beef around the world," commented Todd Bacon, the quick-serve brand's aptly-named senior director of quality systems for supply-chain management, in a recent statement to brandchannel. (Bacon is also McDonald's US point person on animal welfare issues.) 

The ammonia-free beef message is now rolling out to China with five regional spots tailored to Shanghai, Shenzhen and other markets in a campaign that translates to "Manly Man Beef." Watch another spot below.