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Super Bowl Ad Tracker: The Fans Have Spoken

Posted by Michael Waltzer on February 8, 2012 08:02 PM

And the votes are in... This past Super Bowl was one heck of a showdown, and not just involving the teams. The highly anticipated and heavily judged commercials have been hotly debated all week. As rated by ad-trackers including Hulu, USA Today and Nielsen, the outcome of votes have made it clear which ads reign supreme. Check out the winners below.

It's clear which were the fan favorites: Doritos' Crash the Super Bowl fan-created and -voted spots, M&M's debut of Ms. Brown, and H&M's spot featuring David Beckham in his sexy new underwear collection for the brand were clearly stand-outs during the Big Game. What didn't top these lists, surprisingly, was the much ballyhooed (before the game) Volkswagen spot for the new Beetle. As much as fans love Star Wars and dogs, it just couldn't live up to last year's Super Bowl's "Little Vader" fan fave, apparently.

# 1 Super Bowl Commercial Rated By:

"Matthew's Day Off"
- Honda -


"Just My Shell"
- M&Ms -


"Sling Baby"
- Doritos -

USA Today/Facebook Admeter

"David Beckham for H&M"
- H&M -

Read Write Web

"Just My Shell"
- M&Ms -

Ace Metrix

"David Beckhan for H&M"
- H&M -

Open Mind Strategy

"Sling Baby"
- Doritos -


"Man's Best Friend"
- Doritos -

Brand Bowl 2012

Some other Hulu category winners below:

Most Liked: "The Bark Side" - VW [not even the official commercial but the online teaser!]

Funniest Ad:: "Transactions" - Acura

Best Celebrity Cameo:: "Huluboratory feat. Will Arnett" - Hulu Plus

Cutest Critters:: "Rescue Dog" - Bud Light

Cutest Kids:: "Reinvented" - Toyota Camry

Best Soundtrack:: "Anthem" - Chevrolet

Most Nostalgic:: "Timeline" - NFL

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