ad watch
Posted by Michael Waltzer on February 8, 2012 08:02 PM
And the votes are in... This past Super Bowl was one heck of a showdown, and not just involving the teams. The highly anticipated and heavily judged commercials have been hotly debated all week. As rated by ad-trackers including Hulu, USA Today and Nielsen, the outcome of votes have made it clear which ads reign supreme. Check out the winners below.
It's clear which were the fan favorites: Doritos' Crash the Super Bowl fan-created and -voted spots, M&M's debut of Ms. Brown, and H&M's spot featuring David Beckham in his sexy new underwear collection for the brand were clearly stand-outs during the Big Game. What didn't top these lists, surprisingly, was the much ballyhooed (before the game) Volkswagen spot for the new Beetle. As much as fans love Star Wars and dogs, it just couldn't live up to last year's Super Bowl's "Little Vader" fan fave, apparently.
Some other Hulu category winners below:
Most Liked: "The Bark Side" - VW [not even the official commercial but the online teaser!]
Funniest Ad:: "Transactions" - Acura
Best Celebrity Cameo:: "Huluboratory feat. Will Arnett" - Hulu Plus
Cutest Critters:: "Rescue Dog" - Bud Light
Cutest Kids:: "Reinvented" - Toyota Camry
Best Soundtrack:: "Anthem" - Chevrolet
Most Nostalgic:: "Timeline" - NFL
More about: Super Bowl, Advertising, Campaigns, Honda, Hulu, M&Ms, Kellogg, Doritos, USA Today, David Beckham, H&M, Read Write Web, Ace Metrix, Open Mind Strategy, Nielsen, Brand Bowl 2012, Football, Fans, Contests, Social Marketing, Facebook, Twitter
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