Meta-Luxury

rss

brand news

In the News: Corona, Mattel, PepsiCo and more

Posted by Dale Buss on February 9, 2012 09:04 AM

In the News

Apple tightens up on apps again, frustrating developers.

Blip.tv gets fresh funding, drops .tv from brand name.

Chrysler CMO personally approached Clint Eastwood about Super Bowl ad just as he did Eminem a year ago.

Corona supports cancer research with promo.

Google nears launch of cloud-storage service.

Groupon reports net loss in first quarterly filing after IPO.

Honda aims to reclaim its luster.

Mattel launches new global campaign for Barbie.

McDonald's global same-store sales rise 7 percent and offers Shamrock Shake nationally for first time.

Nestle defends Nesquik web site against U.K. child-advertising complaints.

Panera expands table service and drive-throughs.

Pepsi beverages chief is retiring, report says, as PepsiCo announces job cuts of 3 percent as part of crucial business review; company also launches enhanced-water joint venture in India with Tata Group.

QVC broadcast live from New York Fashion Week last night.

Reckitt Benckiser pumps up marketing spending in developing markets.

UnitedHealth revamps payments to medical providers.

Comments are closed

What Branders are Saying on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameoThe Avengers
Acura leads brand blitz
Martin LindstromMartin Lindstrom:
On Brandwashing, Brand Ethics, and Privacy
debateJoin the Debate
What's your can't live without brand?
BPBP
Back in Business?
Michael Stone and Nancy BaileyMove Over Mad Men: Here Come the Brand Licensors
Beanstalk's Michael Stone & Nancy Bailey
Digital Watch: WahlWahl Climbing
Wahl’s Digital Branding
paperThe Millennial Consumer: Debunking Stereotypes
The latest from The Boston Consulting Group
Jeff Weedman
P&G's Jeff Weedman

Connect + Develop Your Career
Marketing to the New MajorityBranding 123
By Barry Silverstein