brandcameo

At the Movies: Will Ferrell Takes a Vow to Plug Scorpion Beer, Padre

Posted by Abe Sauer on February 10, 2012 06:05 PM

Enjoy this "commercial" for Scorpion Beer, the "Official Beer of Armando Alvarez and Casa de mi Padre," the new Will Ferrell movie out March 16. The tagline: "When you're having more than 12." (That's right: Ferrell isn't just about Old Milwaukee.)

But before then, we have to get through Valentine's Day. This year, it seems the lone Valentine's Day entry, Sony's The Vow with Rachel McAdams and Channing Tatum, isn't wasting any brand partnering opportunities. The "inspired by true events" weepy tale of an amnesiac wife and the husband who tries to rekindle the romance has a dozen official brand partners, worthy of a summer blockbuster movie about superheroes who transform into robots that end the world… in 3D … or something.

The Vow's product placed partners include Michael's, Ralph Lauren, Brides, Parade jewels, Worldwide Flowers Direct, Planet Smoothie, Tasti D Lite, Funjet Vacations, Mor, Carmex, E.l.f., and Florida's  St. Petersburg/Clearwater municipality.

It's unclear what taking a Vow as a (brand) partner means. Some of the brands don't seem to be doing much, while others like Tasti D Lite and Planet Smoothie are running sweepstakes, the "peck on the cheek" of movie tie-in marketing make-outs. The film will feature rings from the "Lyria" Parade Design jewelry collection. The brand is also running a sweepstakes.  Ralph Lauren? Also running a sweepstakes.

Meanwhile, at Worldwide Flowers Direct: "The official 'The Vow' movie floral arrangement comes with 2 complimentary movie tickets to see 'The Vow' on Valentine’s Day only (February 14th, 2012). Order any size arrangement and we will email you a reward code for one certificate valid for two movie admissions. Additionally, you will be automatically entered for a chance to win a romantic getaway from Visit St. Pete/Clearwater, Florida."

Now that's a tie-in worthy of a Happy Meal.

Other films opening this weekend including Journey 2: The Mysterious Island. (Watch for the iPhone!)

Then there is Safe House, with Denzel Washington and Ryan Reynolds:

And of course, the 3D re-release of Star Wars: Episode I - The Phantom Menace to which we're not going link a trailer because we still do not recognize the film's existence.

Finally, IMDB has put together a full run of all nine of the movie trailers from the Super Bowl.

On Monday, stay tuned for our 8th annual Brandcameo Product Placement Awards results. In preparation, here are last year's awards. Happy brandspotting at the movies this weekend!

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