social marketing

#WhatWorks for GE CMO Beth Comstock? Collaboration to Spur Healthcare Innovation

Posted by Shirley Brady on February 14, 2012 05:55 PM

Above, GE Chief Marketing Officer Beth Comstock discusses the "great mash-up" — the collaboration between big companies, start-ups, government and academia driving healthcare breakthroughs, as GE demonstrated in the "big data" elements of its Super Bowl campaign. Feel free to follow and join in the conversation via the #WhatWorks hashtag on Twitter.

More about: GE, Healthcare, Healthymagination, Social Marketing, Collaboration, Innovation, Technology, Twitter, Beth Comstock, CMO

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