Hermes CEO: Put Employee Engagement and Digital at Heart of Brand

Posted by Shirley Brady on February 14, 2012 05:01 PM

Courtesy of Harvard Business Review, here's a video featuring Robert Chavez, CEO of Hermès US, talking about why employee engagement and an online/digital presence are key to driving his business and brand objectives.

More about: Hermes, Luxury, HBR, Digital, Online, Employee Engagement

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Comments

Simon Rowell says:

A great example of a brand leader getting the brand promise right and ensuring that it is delivered across all brand touchpoints.

February 15, 2012 05:30 PM #

Daniel Cruz says:

Nice interview and great interpersonal skills but very easy interview. I was expecting how Hermes was hit by the crisis and how they avoid to get down prices in thoses situation and was is the criteria to open new stores.

February 18, 2012 03:54 AM #

David Llewelyn-Jones says:

Agree with Daniel Cruz, quite a few softball questions. Interesting nonetheless though, especially the ideas of getting everyone together for an away-day, and how online gives people a "comfort level".
I've written several articles on Hermes, published here
http://zeitgeistandstuff.wordpress.com/?s=hermes

February 21, 2012 04:46 AM #

Comments are closed