celebrity brandmatch
Posted by Shirley Brady on February 16, 2012 12:05 PM
Liv Tyler continues her long association with Givenchy, this time taking a page from her father Steven Tyler's songbook by breaking out her rock chick persona to cover the INXS hit, Need You Tonight.
The campaign is for the launch of Givenchy'sVery Irrésistible Givenchy Electric Rose perfume, with this music video/commercial shot by director Johan Renck. According to Givenchy, "The Need You Tonight video captures Liv's resolutely rock 'n' roll spirit and shows her more magnetic and irresistible than ever. Featuring a choreography by famous dancer Bianca Li, its unique style and energetic vibe resonate perfectly with the Givenchy world."
See her previous campaigns for the brand below.
More about: Givenchy, Liv Tyler, Endorsements, Personal Brands, Celebrities, Beauty, Perfume, Advertising, Branded Entertainment, Music, INXS, Steven Tyler, Johan Renck
Related posts
Senior .NET DeveloperInterbrandNew York, NY, USA
ConsultantInterbrand Mexico City, Mexico
Senior Consultant, Strategy - AnalyticsInterbrand New York, NY, USA
Verbal Identity ConsultantPlanned Parenthood SoutheastCologne, Germany
view all jobs...
View all conferences...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Financial, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, 2012 Olympics
Send us story ideas:tips@brandchannel.com