automotive

VW Brings Kraftwerk to America for MoMA Retrospective

Posted by Shirley Brady on February 16, 2012 04:01 PM

Volkswagen Group of America is sponsoring an eight-night run of a fellow German high-tech b(r)and — electronic music Kraftwerk — at the Museum of Modern Art in New York.

The event, titled Kraftwerk – Retrospective 1 2 3 4 5 6 7 8 and running April 10-17, will feature 3-D visualization and performances of the group's classic tunes from albums including Autobahn, Trans Europe Express, The Man-Machine, and Computer World.

The sponsorship continues a multi-year partnership between Volkswagen, MoMA and MoMA PS1 that kicked off last May "to foster and inspire innovative thinking through important exhibitions and education programs."

A musical project that started in 1970, Kraftwerk in recent years has performed at arts festivals and museums, most recently staging a 3D performance at the museum Lenbachhaus Kunstbau in Munich.

According to VW's press release, "In contrast to all former presentations, where Kraftwerk videos, visuals, or the 'robots' were presented in a museum context but performances were staged as concerts, MoMA is realizing a groundbreaking new display: the first synthetic retrospective to present simultaneously and in one location the complex layers of music, sound, videos, sets, and performance as a total work of art in MoMA’s Marron atrium."

Tickets are $25.00 and will go on sale on Feb. 22 at MoMAKraftwerkTickets.showclix.com.

Comments

shahryar Iran says:

i have coordinate about brands avillable in iran, if you agreement please contact me with e-mail: shahryar.heidarabadi@gmail.com

February 18, 2012 01:36 AM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements