Meta-Luxury

rss

logo-a-gogo

Dreamliner Flight Path Traces Boeing Logo

Posted by Mark J. Miller on February 17, 2012 10:01 AM

Boeing has been touting its new snazzy Dreamliner 787 for some time and it is getting closer to the day when passengers will get to feel just what it’s like to experience a little turbulence on a plane that has “an interior environment with higher humidity (and) increased comfort and convenience.”

So Boeing had to take its new baby for a test ride, right? And not just any test ride. As Randy Tinseth, VP of marketing for Boeing Commercial Airplanes in Seattle, wrote in a blog post, this “was an 18-hour Maximum ETOPS (Extended Operations) Duration flight test for a 787-8 with GE engines” that had the flight team covering more than 9,000 nautical miles.

If you’re going to have to be flying for that duration, you might as well have some fun in the process, no?

The extended trip of the new Dreamliner was designed to follow the same design as the Boeing logo, reports the Charleston Times. “Our team coordinated with the many air traffic control centers, choosing the routing to avoid restricted airspace,” Tinseth said.

The flight began in Seattle and initially “wrote out” the numbers 787 across a big chunk of the Rocky Mountains, France24 reports. It then made a massive circle twice and continued “drawing” the company logo over five states.

This logo test had its own test flight, by the way; last August, Boeing “wrote out” the numbers 747 while testing one of its other planes.

More about: , , ,

Comments are closed

What Branders are Saying on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameoThe Avengers
Acura leads brand blitz
Martin LindstromMartin Lindstrom:
On Brandwashing, Brand Ethics, and Privacy
debateJoin the Debate
What's your can't live without brand?
BPBP
Back in Business?
Michael Stone and Nancy BaileyMove Over Mad Men: Here Come the Brand Licensors
Beanstalk's Michael Stone & Nancy Bailey
Digital Watch: WahlWahl Climbing
Wahl’s Digital Branding
paperThe Millennial Consumer: Debunking Stereotypes
The latest from The Boston Consulting Group
Jeff Weedman
P&G's Jeff Weedman

Connect + Develop Your Career
Marketing to the New MajorityBranding 123
By Barry Silverstein