brands under fire
Posted by Mark J. Miller on February 20, 2012 04:02 PM
Coke and Pepsi have irked the United Arab Emirates’ Ministry of Economy to the extend that the country has kicked their soda cans from local store shelves, according to GulfNews.com.
At issue: UAE officials claim that the two cola companies reduced the size of their cans that sell for 1.50 Dirham (41 cents) and continued charging the same amount without informing consumers, which the UAE's consumer watchdogs sees as tantamount to "consumer fraud."
"Pepsi and Coca Cola violated rules when they reduced the size of the Dh1.50 can from 355ml to 300ml and removed the price tag," said Hashem Nuaimi, head of Consumer Protection Department at the Ministry, according to Gulf News. "The two companies requested that they would market their 355 ml size cans with a price printed on them. We were surprised by their move when they reduced the size [of the cans] and took the price tag off the cans."
The removal of the cans from the shelves came after public complaints and an investigation, Nuaimi told the press.