Seven Years After the Lincoln Fry, McDonald's Takes a Page From Honest Abe

In honor of Presidents Day in the U.S. today, here's a look back at McDonald's 2005 Super Bowl spot, "The Lincoln Fry," which featured a likeness of Abraham Lincoln found in an iconic McDonald's French fry and a viral campaign that included a fake blog.

Seven years later, McDonald's is trying to be Honest Abe with more corporate transparency in a bid to boost its brand perception, including being more open about its treatment of animals, as the cover of Ad Age this week attests. Read our coverage of McDonald's transparency moves below:

McDonald's Responds to Critics with Pork-Raising Move

McDonald's Takes Ammonia-Free Beef Message to China

McDonald's Responds to Animal Welfare Concerns with Temple Grandin Video

Did Jamie Oliver Influence McDonald's Ammonium Hydroxide-Free Burgers?

McDonald's Releases 2011 Sustainability Scorecard

McDonald's Kicks Off Controversial Farm to Fork Campaign

Ryan Gosling Joins Celebs Egging McDonald's to Use Cage-Free Poultry

I'm Local Farmin' It: McDonald's Goes Down on the Farm in New Campaign

McDonald’s Raps Farm Over Animal Cruelty

Listen In on McDonald's First Ever Listening Tour

McDonald's Gives In on Happy Meals

McDonald's to Introduce Multi-Year Nutrition Awareness Campaign

McDonald's to Happy Meal-Hating Mom's Suit: Just Say No