chew on this
Posted by Shirley Brady on February 20, 2012 11:51 AM
In honor of Presidents Day in the U.S. today, here's a look back at McDonald's 2005 Super Bowl spot, "The Lincoln Fry," which featured a likeness of Abraham Lincoln found in an iconic McDonald's French fry and a viral campaign that included a fake blog.
Seven years later, McDonald's is trying to be Honest Abe with more corporate transparency in a bid to boost its brand perception, including being more open about its treatment of animals, as the cover of Ad Age this week attests. Read our coverage of McDonald's transparency moves below:
McDonald's Responds to Critics with Pork-Raising Move
McDonald's Takes Ammonia-Free Beef Message to China
McDonald's Responds to Animal Welfare Concerns with Temple Grandin Video
Did Jamie Oliver Influence McDonald's Ammonium Hydroxide-Free Burgers?
McDonald's Releases 2011 Sustainability Scorecard
McDonald's Kicks Off Controversial Farm to Fork Campaign
Ryan Gosling Joins Celebs Egging McDonald's to Use Cage-Free Poultry
I'm Local Farmin' It: McDonald's Goes Down on the Farm in New Campaign
McDonald’s Raps Farm Over Animal Cruelty
Listen In on McDonald's First Ever Listening Tour
McDonald's Gives In on Happy Meals
McDonald's to Introduce Multi-Year Nutrition Awareness Campaign
McDonald's to Happy Meal-Hating Mom's Suit: Just Say No
More about: McDonald's, Advertising, Brand Perception, Transparency, Lincoln Fry, Animals, Food, QSR, CSR, Corporate Citizenship, Ethics, Sustainability, Suppliers, Abraham Lincoln, Obesity, Nutrition, Activism
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