brand vs. brand

Microsoft Ad Paints Google as Snake Oil Salesman

Posted by Shirley Brady on February 22, 2012 10:44 AM

Microsoft takes a swipe at Google (personified as a fast-talking salesman; check out the sly tie with Google's colors) with the viral video above that's being promoted on Twitter with a #Googlighting hashtag.

The spot's description: "What happens when the world's largest advertising business tries to sell productivity software on the side? Beware the Googlighting Stranger. Learn more at WhyMicrosoftProductivity.com"

More about: Microsoft, Google, Advertising, Apps, Technology, Viral, Social Marketing

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