Oscars Watch: Kraft Goes on a Witch Hunt for Miracle Whip Fans

Posted by Shirley Brady on February 23, 2012 11:39 AM

Miracle Whip will be carrying a torch during the Academy Awards telecast on ABC on Sunday night. The Kraft-owned brand will premiere a semi-serious commercial, "Witch Hunt," along with a new tagline,"Keep an Open Mouth" (and an open mind, presumably) and a call to action to "Get a Sample" on the brand's Facebook page. Check out the 60-second spot below and get the scoop on Adweek.com.

More about: Kraft, Miracle Whip, CPG, Food, Oscars, Academy Awards, Advertising, Taglines, Facebook, Social Marketing

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Comments

El Zorro says:

The girl, Sabrina Carpenter, is absolutely wonderful in the commercial. She is also quite a dancer and singer as the following video demonstrates:

http://www.youtube.com/watch?v=2vXhxNwP6cc

She is only 12 years old.

February 24, 2012 01:50 PM #

run4it says:

great video although 2 1/2 years ago. best to look at one of her more recent accomplishments! http://youtu.be/J9Fxiop8zkM

February 25, 2012 03:19 PM #

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