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At the Movies: More Apple Product Placements as The Lorax Revs Up Brand Partners

Posted by Abe Sauer on February 24, 2012 06:05 PM

Mazda announced this week that it's on board for Universal Pictures' upcoming Dr. Seuss' The Lorax, which opens on March 2nd.

The deal helps Mazda cross-promote its "Seuss-ifed" 2013 Mazda CX-5 crossover SUV with a commercial, above, that features an animated version of the car driving through a valley of Truffula trees. More on The Lorax next week.

Opening this weekend, meanwhile, is a slate of films all featuring some level of product placement. First up: Tyler Perry's Apple Love Good Deeds.

Watch for more Apple logos in Gone, in which Amanda Seyfriend's character searches for a missing sister. Not gone? Apple MacBook product placement.

Act of Valor is a feature-length recruiting commercial for the U.S. Navy Seals:

Then there is "Australia's Red Dawn," aka Tomorrow, When the War Began, which is absolutely, positively not about China invading America.

Finally, we have a comedy Wanderlust(ing for a Cadillac Escalade).

Check back Monday for our Brandcameo product placement review of this weekend's #1 movie — and don't miss our 2012 Product Placement Awards. Enjoy brand-spotting at the movies! 

Comments

dario Bosnia and Herzegovina says:

Great article
watch all movies on  http://watchmovieslive.info/

February 25, 2012 04:43 AM #

Dan T. United States says:

I don't really get the Mazda/Lorax combo.  The tie-in just doesn't work for me.

February 27, 2012 05:07 PM #

Comments are closed

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