brandcameo
Posted by Abe Sauer on February 24, 2012 06:05 PM
Mazda announced this week that it's on board for Universal Pictures' upcoming Dr. Seuss' The Lorax, which opens on March 2nd.
The deal helps Mazda cross-promote its "Seuss-ifed" 2013 Mazda CX-5 crossover SUV with a commercial, above, that features an animated version of the car driving through a valley of Truffula trees. More on The Lorax next week.
Opening this weekend, meanwhile, is a slate of films all featuring some level of product placement. First up: Tyler Perry's Apple Love Good Deeds.
Watch for more Apple logos in Gone, in which Amanda Seyfriend's character searches for a missing sister. Not gone? Apple MacBook product placement.
Act of Valor is a feature-length recruiting commercial for the U.S. Navy Seals:
Then there is "Australia's Red Dawn," aka Tomorrow, When the War Began, which is absolutely, positively not about China invading America.
Finally, we have a comedy Wanderlust(ing for a Cadillac Escalade).
Check back Monday for our Brandcameo product placement review of this weekend's #1 movie — and don't miss our 2012 Product Placement Awards. Enjoy brand-spotting at the movies!
More about: Brandcameo, Product Placement, Entertainment, Movies, Dr. Seuss' The Lorax, Tyler Perry's Good Deeds, Gone, Act of Valor, Tomorrow When the War Began, Wanderlust, Apple, Mazda, Dr. Seuss, The Lorax, Universal, Universal Pictures