Posted by Shirley Brady on February 24, 2012 12:19 PM
Like one-third of the Super Bowl advertisers this year, Tide is partnering with Shazam in a first for a P&G brand to offer a free download of a tune: Savoir Adore's cover of Men Without Hats' Pop Goes the World, a nod to the new Tide Pods tagline, "Get ready to pop your laundry." The yet-to-be released commercial will debut during the Oscars telecast on ABC Sunday night.
Find out more about how the dissolvable detergent packs work below.
More about: Academy Awards, Oscars, ABC, Entertainment, P&G, Tide, Tide Pods, Advertising, Shazam, Social Marketing, Mobile, Music, Apps
Senior Consultant, StrategyInterbrandNew York, United States
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