Posted by Shirley Brady on February 24, 2012 12:19 PM
Like one-third of the Super Bowl advertisers this year, Tide is partnering with Shazam in a first for a P&G brand to offer a free download of a tune: Savoir Adore's cover of Men Without Hats' Pop Goes the World, a nod to the new Tide Pods tagline, "Get ready to pop your laundry." The yet-to-be released commercial will debut during the Oscars telecast on ABC Sunday night.
Find out more about how the dissolvable detergent packs work below.
More about: Academy Awards, Oscars, ABC, Entertainment, P&G, Tide, Tide Pods, Advertising, Shazam, Social Marketing, Mobile, Music, Apps
Senior Consultant, StrategyInterbrandNew York, United States
Consultant, StrategyInterbrand New York, United States
Director, StrategyInterbrandHealth London
Client Manager, InterbrandHealthNew York, United States
view all jobs...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Financial, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, 2012 Olympics
Send us story ideas:email@example.com