Oscars Watch: P&G Whets Tide Pods Demand with Shazam

Posted by Shirley Brady on February 24, 2012 12:19 PM

Like one-third of the Super Bowl advertisers this year, Tide is partnering with Shazam in a first for a P&G brand to offer a free download of a tune: Savoir Adore's cover of Men Without Hats' Pop Goes the World, a nod to the new Tide Pods tagline, "Get ready to pop your laundry." The yet-to-be released commercial will debut during the Oscars telecast on ABC Sunday night.

Find out more about how the dissolvable detergent packs work below.

More about: Academy Awards, Oscars, ABC, Entertainment, P&G, Tide, Tide Pods, Advertising, Shazam, Social Marketing, Mobile, Music, Apps

Bob McDonald Out as CEO as P&G Rehires Lafley for Top Post Procter & Gamble's board is hoping that A.G. Lafley can pull a Steve Jobs and return to the he...A Look Back at Bob McDonald's Final Year Running P&G "During the past year, much attention has been focused on me from several angles, which has been a...In the News: P&G, Google, AT&T and more P&G CEO Bob McDonald retires from troubled tenure as predecessor A.G. Lafley co...