Best Global Green Brands 2014

red carpet

IBM Brings Big Data to the Red Carpet at the Oscars

Posted by Shirley Brady on February 27, 2012 05:26 PM

The University of Southern California's Annenberg Innovation Lab has conducted a groundbreaking social sentiment analysis of the 2012 Academy Awards race. The project, in collaboration with IBM and the Los Angeles Times, illustrates how organizations and brands — from media & entertainment, retailing, sports, and politics — can apply advanced analytics tools in order to learn and report on new trends.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence