2014 Brandcameo Product Placement Awards

red carpet

IBM Brings Big Data to the Red Carpet at the Oscars

Posted by Shirley Brady on February 27, 2012 05:26 PM

The University of Southern California's Annenberg Innovation Lab has conducted a groundbreaking social sentiment analysis of the 2012 Academy Awards race. The project, in collaboration with IBM and the Los Angeles Times, illustrates how organizations and brands — from media & entertainment, retailing, sports, and politics — can apply advanced analytics tools in order to learn and report on new trends.

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