Posted by Shirley Brady on February 27, 2012 02:37 PM
Now in the second year of a lifestyle brands deal with Jennifer Lopez and Marc Anthony despite their personal break-up, Kohl's is sponsoring the former couple's reality series on Univision, ¡Q'Viva! The Chosen, which premieres on Saturday, March 3rd on FOX.
The his-and-hers celeb tie-ins come at an interesting time for Kohl's, which is cutting back on bricks-and-mortar stores in order to focus on e-commerce. Watch a promo, above, for the estranged couple's new FOX series, and the promos for their new spring collections below.
More about: Retail, Kohl's, Jennifer Lopez, Marc Anthony, Univision, TV, Branded Entertainment, Fashion, Personal Brands, Celebrities, Hispanic, Licensing, Entertainment, Sponsorships, Advertising, Apparel, E-Commerce
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February 28, 2012 01:09 AM #
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