Posted by Shirley Brady on February 27, 2012 02:37 PM
Now in the second year of a lifestyle brands deal with Jennifer Lopez and Marc Anthony despite their personal break-up, Kohl's is sponsoring the former couple's reality series on Univision, ¡Q'Viva! The Chosen, which premieres on Saturday, March 3rd on FOX.
The his-and-hers celeb tie-ins come at an interesting time for Kohl's, which is cutting back on bricks-and-mortar stores in order to focus on e-commerce. Watch a promo, above, for the estranged couple's new FOX series, and the promos for their new spring collections below.
More about: Retail, Kohl's, Jennifer Lopez, Marc Anthony, Univision, TV, Branded Entertainment, Fashion, Personal Brands, Celebrities, Hispanic, Licensing, Entertainment, Sponsorships, Advertising, Apparel, E-Commerce
Finding samples in the real world for real families is quite easy using "Get Official Samples" site, Remember, it’s not how much you save, but how little you spend.
February 28, 2012 01:09 AM #
Global Marketing & PR ManagerNew York
Senior Consultant, Brand StrategyLondon
Senior Account ManagerToronto
Associate Consultant, Verbal IdentityNew York
Freelance Trademark AnalystNew York
view all jobs...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Finance, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech