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health matters

McDonald's Promotes Healthier Happy Meal with Apple Slices

Posted by Shirley Brady on February 28, 2012 02:25 PM

As McDonald's promotes its produce suppliers and expands the availability of its lower-calorie Happy Meal kids' combo meals across America, lopping off 20% of the calories if kids eat the packaged apple slices instead of French fries, the fast-food giant is rolling out its first national TV commercial (there's also a Spanish-language version) to promote the healthier option.

As noted here last year, "The new Happy Meal includes both apple slices and a new, smaller serving of French fries, and the beverage choice will include a new fat-free chocolate milk as well as 1% low-fat white milk. The company noted in its announcement that it has offered apple slices as an option in Happy Meals since 2004 — and that 88% of customers know about the option, but only 11% choose the slices."

Comments

Dan T. United States says:

"only 11% choose the slices."  At some point the consumer does have to take the responsibility for their own decisions.  But I am glad to see them offering additional choices.

February 28, 2012 04:59 PM #

K-Pow United States says:

But is Mickey D's going far enough? And couldn't they offer more healthier options for adults too?

February 28, 2012 11:31 PM #

Jodi United States says:


What would you like them to offer for adults?  They already have salads, grilled chicken sandwiches, low-fat yogurt parfaits, and oatmeal.  McD's is in the business of selling fast food and lots of it.  If enough people suddenly started asking for grilled tofu with a side of veggies, they would figure out a way to meet that demand.

February 29, 2012 09:24 AM #

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