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in the spotlight

150 Days to Go, London Hoists the Olympic Rings

Posted by Mark J. Miller on February 29, 2012 09:59 AM

With London getting ready for the Summer Olympic Games, the Mayor's office this week released a time lapse video showing how the huge Olympic Games rings were built ahead of their journey on the Thames.

There are less than 150 days left before the London 2012 Olympics kick off. So what better way to commemorate the event than to have Mayor Boris Johnson on hand to watch 33-foot-high Olympic rings get tugged down the Thames while kids wave flags and a band makes music? 

Get a look now, Londoners. The rings are going back into storage till the actual Games, according to Firstpost.com.

Even though the Games are so close and athletes are getting pretty close to being in Games shape, the British Olympic Association is trying to drum up some more cash from the public and corporations to support the team. For the public, the BOA has put on sale a scarf that sells for both £5 ($7.93) or £10 ($15.86), depending on the size, according to the Daily Mail.

The paper notes that the BOA is hoping to have the same kind of results that their Canadian counterparts had during the Vancouver Winter Games in 2010 when 4.3 million red mittens were sold. The organizes would like to raise £5 million ($7.9 million) from the sale of the scarves, which are surprisingly going to be produced in India, Turkey, and Portugal, the paper reports.

Don’t think the scarves are going without any corporate logo. Adidas will be on there, which is lucky because, as the Mail points out, that “will allow it to be sold in other official London 2012 stores or even on the way into the Olympic Park during the Games.” After all, the BOA doesn’t want to break its own ambush marketing regulations. 

Whatever happens, one of those scarves is pretty much guaranteed to end up in the Olympic Museum that the BOA has announced that it will open a few years down the line to commemorate the first European city to host the Games three times, according to the Guardian.

London also hosted the 1908 and 1948 Games and now the city wants a place to honor the sporting achievements of British Olympians and Paralympians. So “the British Olympic Association is seeking £10 million ($15.88 million from public and private sources, including Olympic sponsors and Lottery funds, to set up the museum and make it break even within three years,” the paper notes.

Queen Elizabeth will open the Games on July 27th, 64 years after her father, King George VI, opened the 1948 London Olympics, and 104 years after King Edward VII opened the 1908 Olympics.

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