luxury watch

Cartier Unleashes Panther for 165th Anniversary

Posted by Shirley Brady on March 5, 2012 12:26 PM

Cartier is celebrating its 165th anniversary with a cinematic ad that features the jewelry-maker's classic diamond panther comes to life, prowling its iconic designs in a visually stunning series of outdoor settings that span the globe. As the brand puts it, "L'Odyssée de Cartier" commercial is "a journey between dream and reality. For the very first time, Cartier has decided to create a cinema epic focusing on its history, its values and inspiration, its artistic and universal scope." Watch it below.

As the Telegraph notes, the panther "was the nickname of Cartier's legendary designer Jeanne Toussaint, who created their first ever piece of panther jewelry — a bracelet for the Duchess of Windsor." The commercial ends in Paris, the birthplace of Cartier, on Place Vendôme where the panther meets supermodel Shalom Harlow at the Grand Palais. The 3:30 film will be shown in-cinema and on TV in 12 countries including the US, China and South America.

The spot is directed by Bruno Aveillan, whose previous high-end commercial work includes spots for Louis Vuitton, Lanvin, Swarovski and Shangri-La hotels.


Chris United States says:


March 5, 2012 01:49 PM #

aixa Puerto Rico says:


March 5, 2012 06:53 PM #

Jude B United States says:

Some lovely moments, but overall disappointing. I really wanted to love it but I don't think it did anything for the brand.

March 6, 2012 09:47 AM #

Julie United States says:

Exquisite!  I was enthralled from start to finish.

March 6, 2012 12:46 PM #

Michael S. United States says:

30 years in commercials, tv and film behind the camera, I was grabbed visually to stop 'TiVo  speeding forward to ask" what is this?" .  Best wishes to Cartier. Congratulations to the cast and crew on a job well done.

March 11, 2012 12:43 PM #

Greg United States says:

Love the "long version" of the spot... spectacular images and great flow.
Short version works once you've seen longer version.

Overall - Fabulous!

March 12, 2012 02:10 PM #

George United Kingdom says:

Stunning I thought.    Like Michael, I stopped my Tivo when I caught a glimpse of this and watched the whole thing.  

March 12, 2012 03:33 PM #

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