brand news

In the News: Starbucks, SXSW, BBC and more

Posted by Shirley Brady on March 9, 2012 08:50 AM

In the News

AOL staffers brace for more cuts.

AT&T promotes "4G" with iPhone iOS upgrade.

BBC rumored to be working on a digital download store.

DirecTV protests Dish Network's "TV Everywhere" trademark.

Facebook approved for $8 billion credit line ahead of IPO, while site debuts Twitter-like interest lists.

Fiat's Charlie Sheen commercial is winning.

Google pushes Google Wallet on developers.

Joseph Kony online protest goes viral.

Netflix enables Apple TV subscriptions.

Nike partners with Path to socialize runs.

P&G wins advertiser of the year honors at Middle East/Africa awards.

Starbucks takes on Keurig and Nespresso with Verismo premium single-serve coffee brewers, names new Chief Digital Officer and CIO.

SXSW Interactive lures digerati and brands to Austin, TX.

Tommy Hilfiger joins American Idol image consultant.

Unilever takes integrated approach to marketing.

Universal's takeover of EMI brand seen as 'threat' to musical diversity.

Verizon's cable marketing pacts come under scrutiny.

Walmart wins final court approval for Massmart acquisition.

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