In the News: Audi, PepsiCo, Limbaugh, Pinterest & more

Apple balks at Proview's iPad trademark demands; held cross-licensing talks with Motorola, EU reveals.

AT&T expands 4G LTE rollout.

Audi said to be in talks to buy Ducati.

BabyBjorn gets a boost from Beyonce, while New York Times logo gets boosted by Jay-Z in Amex-sponsored show at SXSW.

Bob Lutz defends the Chevy Volt.

China promotes its homegrown brands.

Coca-Cola lobbyists spend millions to defeat soda taxes, hires Jean-Paul Gaultier as Diet Coke's European creative director.

Facebook sued by Yahoo for allegedly infringing patents, while Timeline apps inspire developers.

Friendly's ice cream chain expands ordering and loyalty online.

Intel reportedly eyes web TV service.

Jeremy Lin may endorse Volvo in China.

Kony 2012 video is now the most viral video in history.

Madonna puts her name on "Truth or Dare" shoe line for Aldo.

Marvel taps Dr Pepper for cross-promotional cans for The Avengers movie release.

Mazda looks to shrink its US workforce.

MillerCoors rebrands MGD 64 to Miller64.

NBC's Fashion Star creates instant brands and elevates product placement, draws criticism.

Nielsen research finds retailers' mobile websites more attractive to consumers than apps.

Nokia to launch Windows 8 tablet later this year.

PepsiCo lays groundwork for possible successor to CEO Nooyi with senior management restructuring, while Anheuser-Busch also shuffles management ranks.

Pinterest breaks into top 30 US websites.

Rush Limbaugh syndicator suspends national ads as more than 100 advertisers boycott show and Jane Fonda and Gloria Steinem join protest.

Starbucks launches advertising in "neglected" EMEA region.

TED targets youths with interactive TEDed video channel on YouTube.

Twitter acquires shortform blogging platform Posterous.

Web sharing copyright symbol proposal causes a ruckus.