Posted by Shirley Brady on March 13, 2012 04:04 PM
WSJ reports on the biggest product placement extravaganza to hit U.S. broadcast primetime TV: Fashion Star, debuting tonight on NBC. Saks, Macy's and H&M are embedding their marketing message directly into the Project Runway-like competition in a bid to reach more consumers. Watch the trailer and a sneak peek below.
More about: Brandcameo, Product Placement, Entertainment, TV, NBC, Fashion Star, Retail, Fashion, Saks, Macy's, H&M
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