NBC's Fashion Star Puts Brands on the Primetime Catwalk

Posted by Shirley Brady on March 13, 2012 04:04 PM

WSJ reports on the biggest product placement extravaganza to hit U.S. broadcast primetime TV: Fashion Star, debuting tonight on NBC. Saks, Macy's and H&M are embedding their marketing message directly into the Project Runway-like competition in a bid to reach more consumers. Watch the trailer and a sneak peek below.

More about: Brandcameo, Product Placement, Entertainment, TV, NBC, Fashion Star, Retail, Fashion, Saks, Macy's, H&M

Related posts

Starbucks Expands Keurig Portfolio In Strong Play for Single-Cup Dominance It just got more difficult to find a cup of coffee (and many other beverages) without Starbucks' i...UN's ILO Calls for Brands to Sign Bangladesh Safety Agreement The death toll has passed 700 in Bangladesh, where recovery efforts continue to locate the rest of...The Week in China: Dim Sum Sneakers, Sk8ter Boi Tea, Luxury Tongue Twisters and more China is the second largest economy in the world and every significant brand's future ...

Comments are closed

elsewhere on brandchannel

< 1 2 3 4 5 6 7 8 9 >

2013 Product Placement Awards
Which brand is most bullish on Hollywood?

It's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh

Join the Debate
What makes a great brand?

BP
Branding Comeback Challenges

Lance Armstrong’s Brand
Denise Lee Yohn Weighs In

AT&T
Rethinking Possible With Transmedia Storytelling

Global Competitive [Ad]vantage
The latest from GeoEdge

Sheryl Connelly
Meet Ford's Resident Futurist

Branding 123
A primer by Barry Silverstein