Posted by Mark J. Miller on March 14, 2012 10:55 AM
Perhaps you thought the Jaguar brand was dead. The luxury-car manufacturer most certainly doesn’t want you to think that — hence its new "Alive" marketing campaign and roaring "Machines" TV commercial.
As part of that effort, Jaguar’s biggest marketing push since being sold to India’s Tata by Ford in 2008, the automaker also has redesigned its logo. The shiny metallic logo extends to a reflective new font for the Jaguar name below the brand's iconic leaping jaguar.
Thoughts on the corporate identity? Post yours below.