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sports in the spotlight

Linsanity Cooling, Jeremy Lin Eyes China Deals

Posted by Mark J. Miller on March 14, 2012 03:05 PM

Sure, the New York Knicks are on a six-game losing streak (their second this season), leading to the ouster/resignation today of head coach Mike D'Antoni. Sure, point guard Jeremy Lin hasn’t been topping 20 points as consistently as he did when he came into the starting lineup back in early February and led the team to a seven-game winning streak. Sure, Linsanity isn’t quite as intense in the Big Apple as it once was, where his merchandise is being marked down in Times Square.

But that doesn’t mean there aren’t people out there who still love the guy, who you may have heard is the first Taiwanese- or Chinese-American to play in the NBA. Some of those folks are execs at Volvo, which is reportedly considering signing the Harvard grad to an endorsement deal in China, the company’s “fastest-growing market,” according to Bloomberg, and a huge market for Lin. Volvo is hoping to be selling 800,000 vehicles there by 2020.

A preliminary agreement is in place, Bloomberg reports, but negotiations are still underway. One wrinkle: “Resale prices of Knicks games and television ratings have surged after Lin came off the bench to lead his team to a seven-game winning streak last month.”

After the deal he signed with Nike back in 2010, this would be Lin’s first big endorsement deal that he’s signed since rising to stardom. And as Businessweek.com points out, as soon as the Knicks are back on top you can expect "Linsanity Returns!" headlines to surface.

[Image via Shutterstock]

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