follow the money
Posted by Mark J. Miller on March 15, 2012 01:01 PM
If there is one thing Donald Trump values (other than total self-promotion and a wicked combover), it is loyalty. And now his company is ready to give back to those that can’t get enough Trump.
Visitors to Trump Hotels can now pull out a Trump Card, “a guest privileges program that seeks to one-up the run-of-the-mill benefits offered by the majority of hotel loyalty programs.” How will the irrepressible Trump do that?
Well, you could get “a private dinner prepared by chef Jean-Georges Vongerichten, a round of golf at any of the acclaimed Trump courses around the world or a weekend stay at the spectacular Trump Mar-a-Lago Club,” as detailed in the press release.
Jim Petrus, chief operating officer of Trump Hotel Collection, appears to have his boss’s skill for talking things up: “The Trump Card Privileges Program takes personalization and customization to an entirely new level for our loyal guests,” he's quoted by Elite Traveler. “Our research shows that people are looking for a highly tailored guest experience. They want to know and feel that it’s about them, to be remembered from one visit to the next, and that’s what we’re delivering. This program will absolutely provide the best guest experience in the industry.”
The way it will work is for the cardholder to create an online profile that will have whatever his or her own preferences are, such as type of pillow or brand of water. Those can then be accessed at whatever Trump Hotel the person visits worldwide, making it easier to satisfy their needs. Members of the club can always access and update their info. “Benefits begin with the first stay and accrue over a 12-month period,” the site notes.
Go ahead and try to trump that.