personal brands

Snoop Dogg Expands Brand with Women's Football Team

Posted by Mark J. Miller on March 16, 2012 11:39 AM

L.A. rapper Snoop Dogg may be best known for his tunes — he performed Thursday night at the Doritos Jacked six-story vending machine stage at SXSW — but the guy sure likes his sports. A few years ago, he started the Snoop Youth Football League to help get underprivileged kids playing the game. 

That little venture got him some good publicity when it launched but then caught him the other way back in November when the Pilson jets in Chicago had its players “banned from taking part in a playoff game,” allegedly because of a “$22,000 bill for the team's equipment (that) had been left unpaid.”

It may be a Dogg eat Dogg world, but he's not giving up on sports team ownership — Fuse TV reports that he's becoming a part owner of the Los Angeles Riderettes of the brand new Lady Arena Football League.

ThisBeatGoes.com hears that the Riderettes (not to be confused with the Raiderettes) will play their first game on May 19th against the New Orleans Lady Dollz. Other cities where you can check out Lady Arena League teams include Baton Rouge, Kansas City, Houston, and St. Louis, though the site notes that the league “plans to unveil additional competitors in Las Vegas, Oakland and Atlanta.”

In a sports world that is already stuffed with teams and events, the LAFL will also have its hands full competing against a women’s football league that’s been around for a few years already: the Lingerie Football League. Perhaps there is a merger ahead, like when the AFL and NFL came together in 1970. Only time will tell.

[image via Twitter/snoopdogg]

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