Watch the Trailer for Wes Anderson's New Sony Film - er, Commercial

Posted by Shirley Brady on March 19, 2012 01:14 PM

Fresh from his retro commercials for Hyundai during the Oscars telecast, director Wes Anderson has been tapped by Sony to create the new global TV campaign, called "Made of Imagination," for the Sony Xperia smartphone.

Sony today released a trailer (watch below) to tease the commercial — which will bring to life kids' concepts for their dream smart phone — which is breaking on Saturday, March 24th, in Europe first. Next up: Anderson brings to life the kid's cyborg unicorn thank you note to a weatherman that has gone viral. We wish.

More about: Advertising, Sony, Xperia, Mobile, Wes Anderson, Campaigns, Sony Xperia, Storytelling, Kids

Related posts

Dodge Gets Fast and Furious: How Film Rebuilt a Classic Car Brand A staggering 33-million-plus likes can be found at The Fast and Furious 6 Facebook page. By compar...The Week in China: VW Nostalgia, Kung Fu Chili Pepper, McDonald's Mega Fries and more China is the second largest economy in the world and every significant brand's future is impacted ...Sony Taunts Playstation Fans with Possible PS4 Tagline Leak The video game industry’s largest trade show, E3, doesn’t kick off till June 11, but i...

Comments are closed

elsewhere on brandchannel

< 1 2 3 4 5 6 7 8 9 >

2013 Product Placement Awards
Which brand is most bullish on Hollywood?

It's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh

Join the Debate
What makes a great brand?

BP
Branding Comeback Challenges

Lance Armstrong’s Brand
Denise Lee Yohn Weighs In

AT&T
Rethinking Possible With Transmedia Storytelling

Global Competitive [Ad]vantage
The latest from GeoEdge

Sheryl Connelly
Meet Ford's Resident Futurist

Branding 123
A primer by Barry Silverstein